CRM and Marketing Coordinator

What You'll Be Doing:

• Develop a long-term marketing communications pathway for owners – from welcome call to repurchase/loyalty focusing on outbound marketing strategies

• Prospecting – Strategies to develop leads for new car launches for KAU

• Provide a holistic approach to CRM, working with all departments, to develop and implement a successful communications strategy to customers

• Working with sales, sponsorships and events for prospects and lead management and After Sales to maintain loyalty within our customer database

• Maintain Kia’s internal CRM process using best practice and industry benchmarks

• Develop a reporting system for internal KAU KPIs and KAU KPIs

• Setup, track and analyse performance and marketing campaigns within the CRM platform

• Management of internal/external stakeholders including but not limited to internal departments & external creative/media agencies

• Assisting the team with logistics for marketing shoots.

   

What You Bring to the Wheel:

• 1–3 years' experience in CRM Marketing and Coordination (automotive a plus!)

• Strong understanding of digital marketing platforms and CRM tools

• Proven experience in CRM, digital marketing, or campaign coordination

• Strong understanding of customer lifecycle marketing and data-driven strategies

• Excellent communication and stakeholder management skills

• An eye for detail and a drive to get things done

• A proactive mindset with stellar organisational skills

• Passion for customer experience and brand innovation

• Ability to work autonomously to deliver results – attention to detail, project management and reporting are all key skills needed